Salruk Enterprises

Salruk Enterprises

Iridium Services

Salruk pioneers the Sri Lankan clay industry by manufacturing and exporting premium quality terracotta clay products since 1992.

Our digital solutions

Iridium was approached by Salruk Enterprises (Pvt) Ltd, a Sri Lankan clay and terracotta business specializing in handcrafted pottery products, to improve their website’s visibility and online sales. The website was not performing well in search engine results, resulting in low online sales.

To improve the website’s performance and improve search engine ranking, the following technical SEO activities were carried out:

  • Developing a brand new eCommerce website for the business with online product selling facilities.
  • A comprehensive website audit was conducted to identify technical issues that were impacting the website’s search engine visibility.
  • Keyword research was performed to identify relevant search terms and phrases for pottery products.
  • These keywords were then incorporated into the website’s content, meta tags, and alt tags to improve search engine ranking.
  • The website’s loading speed, mobile responsiveness, and user experience were optimized to ensure a positive experience for visitors.
  • On-page and off-page SEO strategies were implemented to improve the website’s backlink profile and boost its ranking.
  • The website’s analytics were closely monitored to track its performance and adjustments were made as necessary.
  • Regular reports were provided to the client to keep them updated on the progress of the project.

As a result of these SEO efforts, the website’s search engine ranking improved significantly, leading to an increase in online sales by 70%. The website now appears at the top of search results for all pottery-related keywords in Sri Lanka. Google Search Console results showed that the website was getting over 12k impressions every month and over 600 new visitors to the website every month, indicating the improved visibility and online presence of the website.

Google Search performance

Google Search Console performance results from 26-10-2022 to 24-01-2023

Top 10 ranking countries from 26-10-2022 to 24-01-2023

Iridium’s technical expertise in SEO, website optimization, and regular maintenance helped Salruk to achieve a strong online presence and improve their sales. Salruk continues to work with Iridium to maintain their online presence and capitalize on the benefits of the improved visibility. Salruk’s website SEO optimization case study demonstrates the effectiveness of Iridium’s SEO strategy for businesses.

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Whether you’re in need of a new website, a digital marketing strategy, or help with branding, we are here to support you every step of the way. From website designing and development to SEO and beyond, we’ll help your business reach new heights.